Wella EIMI Bold Move is a light-hold matte styling paste designed to add casual texture and definition to all hair types. Perfect for creating effortless, piecey styles, this professional paste helps you shape your look with a natural-looking matte finish that lasts.
Formulated to provide flexible control without weighing your hair down, it allows you to easily restyle your hair throughout the day while keeping frizz at bay.
Key Ingredients
- Carnauba Wax - helps provide a flexible hold and a smooth, matte texture
How to Use
- Rub a small amount of paste between your palms to warm and activate the product.
- Work evenly through dry hair to shape, texturize, and define your desired style.
- Piece out individual sections for extra definition where needed.
- Delivers a natural matte finish for casual, texturized looks
- Provides light, flexible hold that allows for easy restyling
- Smooth paste formula glides easily through dry hair
- Suitable for all hair types and lengths
